To this particular support that is the smartphone apply constraints and advantages that dictate specific educational design rules. InTeach reveals below an overview of the practices to be implemented to build engaging and effective mobile training.

Offer "granularized" content

Les recherches scientifiques sur le sujet sont unanimes : notre attention span tends to decrease (multiple screens, influence of social networks, etc.). In addition, the reduced size of the screen of a smartphone combined with an environment that is constantly changing means capturing the learner's attention for a minimum period.

Hence the interest in designing a short and simple content : make sure that your lessons are each between 3 to 5 minutes, limit the size of the information you transmit in order to take full advantage of the ergonomics of the mobile and highlight the important words, highlighting them in bold, so that learners immediately know what information they need to absorb.


Gamification is the fact of using mechanics and signals specific to games, and in particular video games, to put them at the service of your training: gamification and mobile learning are closely linked. Gamify also consists of stimulate your learners through fun challenges. These challenges translate into rankings, points and badges. Challenge systems can also considerably increase the employee engagement rate in your training. Above all, do not just reproduce Powerpoints on mobile but give rhythm to your content.

Script your content

To make your content even more attractive, put yourself in the shoes of a screenwriter or a storyteller. In other words: tell a story, tell stories ! Ideally, unfold your story in the form of practical scenarios: if you were in the place of…. what would you do ? You are in the shoes of such an employee: how will you manage her situation? In this way, the learner will be able to identify with the character you have created yourself and literally: "put yourself in a situation". So that's a new tool to facilitate learning !

Take care of your design

Do you want your content to inspire the learner? Do you want to take full advantage of the mobile learning format? So go for a eye-catching and visually appealing design : choose bright colors, expressive images, and avoid the abundance of multimedia! One or two scenario videos for each module will optimize interactivity, but don't overdo it! Keep in mind that the goal is to allow learners toaccess knowledge in all circumstances, wherever they are, and it is sometimes difficult to turn on the volume of your phone, especially when you are in a public place. Make sure your videos have closed captions to make them accessible and understandable everywhere. Finally, pay attention to the duration: a video of more than 3 minutes may well limit the accessibility of your training.

Call on the learner

Speak directly to the learner, without hesitating to challenge them. Each module should be an opportunity to engage in dialogue with him, each lesson a new conversation between the learner and the designer. By adopting a conversational style, you will make learning all the more pleasant for the learner who will feel considered and ready in turn to play the game.

Insist on "how to"

So think of micro training ! The idea here is to use the mobile format to allow the learner to train and repeat their scales exactly like a pianist or a top athlete. Think of each lesson as a tool kit immediately usable by the learner and for each course, limit yourself to one or two learning objectives. Nothing is more vain than to scatter, so be very concrete and insist on gestures and actions practicable immediately. Isn't learning based on the repetition of gestures which, carried out day after day, end up becoming reflexes?

Punish knowledge

Which gives value to knowledgeis that it is validated, sanctioned by a diploma, a certificate, a patent or… a badge! At the end of each lesson, the learner can assess their own progress in the module and each course may conclude with a final evaluation which will consist of a series of questions and scenarios aimed at sanctioning the key knowledge covered in the lessons. With each duly successful assessment, the learner will have the honor of being issued a badge as a reward for the efforts made: what could be more motivating than having his work rewarded?

Create routes

This command is not specific to mobile learning but successful learning is a progressive learning, which encourages the learner to gain strength. Create a storyboard which highlights each activity and its educational objective, indicate where each multimedia element can be integrated, and which key elements of the content will be included in each module.


Implementing an effective mobile learning campaign also means prepare learners beforehand. One of the most important challenges of digital learning conceptor is to manage to connect your learners to your application at least once. Once you have passed the obstacle of downloading the application and connecting, the employee will have access to all his mobile training courses in one click. Mailing campaigns or the organization of competitions (very effective) will allow you to fully motivate your employees and give them a taste for mobile learning.

During the training, do not forget to communicate via push notifications, more impactful than emails in order to inform your learners about the state of your training, its topicality and possibly the evolution within a classification.

Your turn

You now have all the keys to give a new dimension to your mobile training. Now is the time to apply these tips in your training on your InTeach account.

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