The the profession of independent trainer is booming these last years. It attracts with its flexibility, versatility, as well as the diversity of work opportunities it offers.
Other side of the coin: it is becoming difficult to pull out of the game on a very competitive market. Training organizations, online courses, coaching / consultant… Learners are spoiled for choice!
For attract your future customers, the key is to be successful at you differentiate. Among the tools at your disposal, the mobile learning is one of the choices ! We explain why.
Adapt your training to the mobile format
Objective n ° 1: stand out from the crowd
The 100% face-to-face training is no longer sufficient to satisfy modern learners.
As a 2.0 trainer and, in order to differentiate yourself, two solutions are available to you:
- propose a online formation > we are talking about " e-learning "Or" digital learning "
- offer one training at a time online and in face-to-face > we are talking about " blended learning "
These two formats are now widely spread in the training offers of training organizations, or within large companies.
“In 2018, 8 out of 10 training organizations declared that they integrated digital learning into their training offer. "
Talentsoft Digital Learning - ISTF 2018 figures
As for independent trainers, their use is still rare. It is therefore a real asset for you.
Objective 2: respond to an existing need
Even inside the digital learning, several strong trends stand out starting with the mobile learning.
If the MOOC and others digital training still popular, the future of online training lies in your pocket.
And for good reason, according to Educadis, 40% of people use their smartphone more than their computer, and this for any use. Even compared to a tablet, the smartphone is still more convenient to take and use anywhere and anytime.
This is exactly what your learners are looking for now: be able to learn whenever and wherever they want, that is, when they really need and want it.
On average, a person consults their smartphone 221 times a day. Sometimes it's just a few seconds. However, the time thus accumulated per day to spend the eyes riveted on his mobile can largely exceed the two hours, a good part of which can be devoted to informal learning (media, video, etc.).
Objective 3: stay competitive
Digital learning, of which mobile learning is a part, presents many competitive advantages such as :
- the removal of travelling expenses
- the economy on support costs
- the accommodation costs type room rental
In the case of a self-employed activity, all these costs can weigh heavily in the balance. Removing them, or at least lightening them, is one way to make your offer more competitive.
Offer a new digital training experience
Whether you choose to offer a 100% mobile learning experience or the mix with a face-to-face part, here is three key elements who will make the difference with your learners.
Engage easily thanks to the use of the smartphone
During training, one of the first indicators of its success is engagement and the level of interactivity that you get from your audience.
For this, there is no secret: you must succeed in capture their attention !
Using the smartphone makes it easier the illustration of your words and the dissemination of your message. Easily share Pictures, videos and more detailed resources in real time and anywhere. It will make your speech more relevant and enriching.
Another component of mobile learning is the gamification of the training course. Like video games and other fun mobile applications, your training should resume the game codes. Your content can therefore take the form of quizzes, challenges, challenges… In short put on the springs of the game for a better engagement of your learners.
You can also imagine punctuating your course with challenge sessions with points to win, levels to climb and why not reward the first in the ranking. This is the opportunity to create moments of competition or collaboration between learners.
The use of the game mixed with interactive content proves to be very effective in promoting engagement because learners are led to actively participate. More involved, they appropriate faster content and their learning is found simplified.
Achieve a better level of performance
In response to engagement, the problem of face-to-face training is generally loss of concentration.
Difficult to keep your learners alert for a full hour? This is completely normal.
Train online then letsextend training time (over several weeks or several months) but in sequence, depending on the learner schedule and its constraints.
For this learning mode, we speak of " microlearning "Or" fast-learning ". Training content is consumed in a few minutes a day (in transport, at the coffee machine or any other convenient time) without having to block an entire time slot.
This repeating content over time therefore allows an assimilation of knowledge more efficient.
Create link
The dehumanisation of your role as trainer is a understandable fear.
If a smartphone does the job so well, what are you used for? What about the trainer / learner relationship behind a screen?
Think again, if mobile learning is a powerful tool, it is precisely because it allows you togo further and of Better know the people you train.
In the same way that your learners learn over the long term, seeYou also follow them for longer by keeping a link with them. And this, even outside of your training moments.
Thanks to online tracking, you are able to note the improvements and the encountered difficulties from one session to another, fromadapt your content and continue to advance your learners.
This daily monitoring and the personalization of your program are major assets to create a proximity link with them.
On the long term, it is also a great way to collect quantitative and qualitative feedback from them: What were the most difficult questions in your course? Which game mechanic worked the best? What were the recurring comments?
Take advantage of this exchange space to measure all this information and readjust content of your training for the next time!
Finally…
In addition to a strong positioning, integrate mobile in your training allows you to offer a new training experience while making it more efficient. `
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